Many thanks to our friends over at Esquire for publishing the fifth installment of our web series. It’s been a great journey; we hope to share the physical embodiment of such with you very soon! Stay on the look out for information regarding our launch by following us on Twitter, and don’t forget to sign up for our $1000 store credit give away at our homepage!

The above article was written at 4:00 a.m. in Saint-Germain during Paris Fashion Week.  Please excuse all typos, run-on sentences and any other sort of nonsensical woof-age.

We crashed and burned pretty hard last night, so we weren’t even awake to see Esquire throw up the third installment of our series.  So, without further ado, please enjoy the third installment of Opening a New NYC Menswear Store.

And then Esquire allowed us to publish a second article despite knowing we’d likely reference science fiction movies or, you know, dinosaurs…

By the way, we’re doing this cool little web series with Esquire covering our launch. Apologies for the delay: the first installment was posted at 5:00 p.m. in the Friday before Christmas, not exactly an ideal time. Stay tuned and happy reading!